A Day in the Life of a Famous Jazz Drummer

When he left behind his hometown of Los Angeles in 1997 and moved to New York City, Willie Jones III knew it wouldn’t be easy to make his living as a jazz musician. Now, over ten years later, he has become one of the jazz capital’s best drummers.

The New York Times published an article on November 10, 2019 featuring Jones and exploring what a typical Sunday looks like for the busy jazz musician.

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Marketing Insights: Night is Alive and Lovers and Love Songs

There is no right answer when it comes to marketing, whether you are a small business or large corporation. Though numerous studies have attempted to solve the riddle behind effective marketing tactics, users generally report that roughly 70% of all marketing is either ignored or disliked – and that leaves only ¼ of all marketing to be considered effective.

Thinking monetarily, when only $.25 of every dollar is spent “productively”, you would think that those working in the marketing field would spend a majority of their time and energy trying to resolve the issue and win back consumers. However, fear begins to play a large role in methodology. Businesses tend to rely heavily on “what works” with little positive growth rather than risk new methods that could yield worse results. That said, there are a couple of general marketing tactics that stand out when attempting to reach a wide audience.

Targeting

The safest approach to cultivate and grow interest is targeting. This is a game of attention, the end goal to maximize audience engagement. Simply put, you make changes to who receives your ads and finesse your audience to maximize engagement. Using metrics, or measurable values that demonstrate the effectiveness of campaigns, to track marketing goals is effective here. Targeting is a tried and true formula that has immediate feedback, especially in today’s internet age where nearly all ad platforms provide analytics to the marketer.

MailChimp is one example of an email marketing service that does a wonderful job of targeting. After sending an email campaign, the marketer receives data on how many clicks, opens, bouncebacks, etc. their email yielded. It provides instantaneous feedback for future, similar campaigns.

Personalization

The trickier, but much more rewarding, process is innovating and personalizing the style of content you are delivering to your audience. A compelling ad campaign can cross demographics and bring in audiences you might not reach using standard targeting. Night is Alive is taking an alternative reality marketing approach for the upcoming release of Lovers and Love Songs. Without giving too many details away, the idea is to create an environment that encourages interaction between the audience and the promotion. This interactive experience will allow people to feel more directly involved and connected to the campaign itself. Creating a storyline within a scavenger hunt environment is one method: the audience can find clues, solve puzzles, and, ultimately, reach the finish line. This could set the stage for a rewarding exchange of information.

Crafting a positive community around your brand is a lofty goal for any business or agency. This “holy grail” focuses on building lasting relationships, not solely on the number of clicks their ads receive (not to discount the importance of targeting, which has a time and place!). While cultivating a community comes with many potential benefits for both the business and the audience, it also runs the risk of consumer exploitation. Users are much savvier than they used to be, and they will be quick to call out any marketing behavior that attempts to hijack their emotions or intelligence. Therefore, if you want to make the marketing experience exciting and rewarding, it is always best to respect your audience from the start.

For more information about Lovers and Love Songs and the musicians with Night is Alive, please visit our web page (http://nightisalive.com/) or contact directly via phone.

Article by Benjamin Lehman and Elizabeth Carney, Content Editor, Night is Alive

Press Release: Lovers and Love Songs

Night is Alive Album Release September, 2019: Lovers and Love Songs

Night is Alive, under the leadership of Managing Director/Producer Kathy Moses Salem, is thrilled to announce the release of Lovers and Love Songs on September 9th, 2019.

After selling out two concerts in Fort Lauderdale and Fort Myers, FL, Ms. Salem suggested bandleader Willie Jones III and his All-Stars take their performances to the next level and create a studio recording. The group, made of big-name bandleaders in their own right, so thoroughly enjoyed playing together that they agreed, thus leading to the birth of Lovers and Love Songs.

Along with Willie Jones III (drums), the album features Terell Stafford (trumpet), Ralph Moore (tenor saxophone), Donald Vega (piano), Steve Davis (trombone), and Gerald Cannon (bass). It should also be noted that Eric Reed (piano) and Robin Eubanks (trombone) were involved with the two live concerts but were unable to record.

The excitement felt by the musicians was almost tangible in the studio, revealed by the following first-hand comments Ms. Salem documented during the recording process:

“One of the best recordings I have made in the past ten years.” – Ralph Moore

“So relaxed and smooth.” – Terell Stafford

“This is my first time to play with the band…what fun!” – Donald Vega

Gerald Canon, showing his commitment to the album’s success, hosted a rehearsal at his apartment, while other musicians insisted on recording extra takes to “fix two wrong notes”.

The album features the following:

1.) I’ve Never Been In Love Before
Terell Stafford, melody
solos by Terell Stafford, Ralph Moore, Steve Davis, and Donald Vega

2.) First Time Ever I Saw Your Face
Donald Vega and Ralph Moore, melody
solos by Ralph Moore and Donald Vega

3.) I’m An Old Cow Hand
Ralph Moore, melody
solos by all members

4.) From This Moment On
Terell Stafford, Steve Davis, and Ralph Moore, melody
drum solo by Willie Jones III

5.) Gee Baby Ain’t I Good To You
Ralph Moore, melody
solos by Ralph Moore and Donald Vega

6.) Here’s That Rainy Day
Donald Vega and Terell Stafford, melody and solos

7.) Cry Me A River
Steve Davis, melody
solos by Steve Davis and Donald Vega

8.) Jitterbug Waltz
features trio Donald Vega, Gerald Cannon, and Willie Jones III

Order Willie Jones III Tickets Today

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Drummer Willie Jones III is best experienced front row, and “full throttle.” His latest release is Groundwork featuring compositions by Cedar Walton,  Eric Reed and Buster Williams.

When Willie was still living in LA, Billy Higgins told him: “Don’t wait for somebody else to decide when you are ready to be a leader.”  Well… Willie is now one of the world’s leading jazz drummers and a brilliant leader.

Eric Reed says: “Willie has a west-coast swagger to his swing that isn’t lackadaisical and a New York edge that isn’t overwhelming. There is nothing academic about Willie on the bandstand.”  With the band Willie has put together for this gig, we will be hearing what Willie calls… Straight-Swingin’-Real-Jazz!

Featuring

Willie Jones III, drums
Eric Reed, piano
Ralph Moore, tenor saxophone
Mike Olmos, trumpet
Mike Gurrola, bass

ORDER TICKETS HERE: https://jazzbakery.org/events/willie-jones-iii-wj3

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